top of page

RECRUITING:
Awesome Professionals

Increased ACCESS is a small, Indigenous-led organization with a big mission:

​

TO END COMMUNITY SAFETY INEQUALITY

ACROSS CANADA

 

...by increasing the access that Indigenous Nations have to essential community safety services like veterinary care.

 

We are up against some pretty big, well-resourced foes as well as inequitable systems with roots that go back to 1876!

 

Therefore, we have to punch way above our weight and that requires recruiting you, the best of the best in fields that are foreign to us, like marketing, design, etc.

 

Below is a 'brief' that outlines what we so far have in mind regarding a marketing strategy to publicly launch our campaigns.

 

We are seeking your assistance (perhaps 8 hours split up over a couple of weeks?) in reviewing these ideas and suggesting how we should proceed either by tweaking our ideas or scrapping them.

JLA (1).jpg

The Brief

Community Safety Equality, Now!

We're the Indigenous-led team dragging governments and Big SPCAs into a post-colonial future where dogs and cats aren't regularly culled and children aren't mauled just because they live rurally.

​Campaigns

 

1. Increase Indigenous representation at government and Big SPCA decision-making tables regarding animal-related community safety policies & funding​

​

2. Establish annual, predictable (federal) funding for essential animal-related community safety services, like veterinary care, to get beyond depending on volunteerism and philanthropy​

 

Secondary to these campaigns, we need to build fundraising and support-garnering options into each one. Ironically, we need volunteerism and philanthropy support as we advocate for getting beyond the status quo of leaving the delivery of essential community safety services, like vet care and animal control services, to volunteerism and philanthropy.

 

Target Audience

 

  • General Public: For donations & political influence

    • Women of all ages in Canada, likely already supporting (and loving) SPCAs, PETA, etc., probably with a ‘rescue pet’ or three at home.

  • Politicians, bureaucrats, Big SPCA HQ Brass (it is relatively easy to get 'yeses' out of these folks, action is harder and will require friction).

 

Key Message

 

  • Community Safety Equality, Now! Or,

  • End Community Safety Inequality

 

Our ‘Culture’

 

  • Underdog / A ‘David’

  • Solution-focused

  • Innovative

  • Tenacious 

  • Speaks truth to power

  • We stand for JUSTICE, for righting 100+ years of wrongs that have led to and maintained community safety inequality.

  • We are against the long-standing, inequitable status quo whereby policy and funding decisions made by governments and Big SPCA largely benefit the urban communities where their voters and donors are. 

 

Tactics We Have In Mind

​​

  • Social Media: We will need to leverage other organizations’ support/traffic 

    • ​​Blog Posts (see here)

    • 8 yr old persona to troll gov't and Big SPCA

    • PSAs

  • Podcast: As guests (BoDs), and our own with an Interview-style format:

    • Dog bite victims​

    • Animal service provider volunteers

    • Profile the Increased ACCESS team (members, Board of Directors & supporting experts)

  • Kickstarter: To raise funds to design an illustrated manual of how to end community safety inequality (while telling our story). Goals:

    1. Produce illustrated content that can be used in all our campaigns​

    2. Develop supporters​​

  • Free Press: Leverage news stories, like dog bite incidents 

    • Radio PSAs: We have some contacts that may help us launch this.

  • Roadside Billboards: We have access to a few in northern BC

  • Actions

    • Deliver a giant (8ft high, $149M) 'past due' invoice to Ottawa​

    • Petition via a Member of Parliament 

    • Mass Umbrella Stand-in (It's raining cats and dogs)  

  • Other

    • Research and produce a 'Report Card' re: the state of animal and community safety across Canada (partnering with some academic institutions)​

​

Timing

​

Like most projects, this one is an ASAP-type. We have started poking around some of these tactics but are holding off on going further until we have some pro eyes look over them.

​

Regarding timing specifics, it seems to us that, sadly, the best time for launching would be immediately after another dog attack is covered in the news, in order to leverage some free press. 

Hello From Tofino, BC

I'm James, the Executive Director of Increased ACCESS. I am based in Tofino which is the Pacific terminus of the TransCanada Highway. That is a salient ‘fun fact’ given that so much of Canada is beyond the end of roads, such as communities like Opitsaht, Ahousaht, Wuikinuxv, Malachan, etc.

trminus.jpg

These are just a few of the remote Indigenous communities that I have been working with, some for over a dozen years, to innovate animal care related services where they are desperately needed to keep all residents safe, whether they have two legs or four.

 

Twelve years ago, I co-founded CARE Network, a non-profit animal rescue and shelter. Two years ago, I started Mission Pawsible, BC’s 1st non-profit, mobile vet clinic. Both of these organizations mainly serve rural and remote Indigenous communities.

 

In 2024, with a new, primarily Indigenous team, I helped start Increased ACCESS, a non-profit with federal charity status. The membership is only Indigenous Nations. We provide some direct services to our Nation-members but are primarily focused on big, sustaining solutions that tackle some of the most entrenched and damaging systems in Canada.

 

Our mission is to disrupt some stubborn federal and provincial status quos and end community safety inequality whereby children are more likely to be mauled, and dogs are more likely to be culled just because they live in rural Indigenous communities.

​

To achieve this, we need some superhero support in some key fields. Up first:

 

Marketing & Communication Strategy

 â€‹

​

​

​

 â€‹

1. Review our general marketing plan and make recommendations? You won’t hurt our feelings! We aren't marketers (although we may fangirl over Terry O’Reilly). We know we need you.

​

  • Specific questions:

​​

  • Are we on the right track regarding our underdog ‘voice’ / organizational culture?

  • What order do you suggest we roll out tactics?

  • Might you participate in a ‘what if’ brainstorm with us to generate additional ideas?

 

Time:

- 2 hours to read, ponder and make notes?

- 2 hours to discuss over video chat?

- 2 hours to review (with new details from convos) and make further suggestions?

 

2. Review the second iteration of the plan.

 

Time: 

- 2 hours?​

Will
You:

We'd love to add you to our

Justice League of Awesomeness!

 

Up for a chat to discuss?

​ 

James: 250 266 2273

bottom of page